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In This Issue:

  • The Communication Catalyst
  • Ten Critical Factors in Effective Communications
  • Adaptability & Alignment: The Central Tasks of Leadership
Readers' Issues:
Dedicated to helping you see where you sit,
with respect to your peers, on topical issues.
Last Month's Issue:

What single factor contributes most to team effectiveness?

Although all the factors listed in last issue's survey contribute to team effectiveness, mutual trust among team members and a strong sense of shared purpose were felt to be the single most critical elements.

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Vote on This Month's Issue &
help maximize the value of the results

On a scale of 1 to 9, rate the relative effectiveness of the important conversations that occur in your organization.
(1 being High Waste and 9 being High Value)
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Got an issue you'd like to see addressed? Let us know.


Ten Critical Factors In Effective Communications

The effectiveness of a leader often depends upon an ability to communicate effectively to his or her followers. In the 'Art of Waking People Up', Kenneth Cloke and Joan Goldsmith point out that the only way to measure the effectiveness of any communication is to determine whether or not the listener understood what the speaker intended to communicate.

This depends on the degree of awareness and attention the speaker gives not only to the words but to the invisible elements that influence the listener's interpretation of the communication: The authors recommend paying close attention to the following ten elements:

Literal Meaning

Apart from context, what is the content or meaning of what is being communicated?

Environment

What are the surroundings, the environment, history structure and system within which the communication takes place?

Process

How is the message communicated? What is the tone? What is the energy level? What is the content of the method and medium being used?

Relationship

What is the relationship between the speaker and the listener? What is their past history? What do they expect from each other in the future?

Understanding

How much of what is being communicated does the listener actually understand?

Intention

What effect on the listener is intended by the speaker? How much of what the speaker intends is actually understood by the listener?

Emotional Effect

What is the emotional effect of the communication on the listener, regardless of what was intended?

Acceptance

Which parts of the communication are acceptable to the listener and which are not?

Awareness

What level of awareness of the meaning and intention of the speaker is present in the listener?

Congruence

Are these elements congruent with one another or do they broadcast mixed messages?

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Adaptability and Alignment
The Central Tasks of Leadership

In Leadership A to Z, James O'Toole points out that to some the central task of leadership is change while to others it is continuity or coherence. For those in one camp, change is not an option in today's hectic world and leaders must envision and lead effective change to stay ahead. For others, what can be more important for a leader than to gain the behavioural alignment of followers with an organizations values, principles, vision and mission; to focus the activities of followers in a consistent, useful direction?

O'toole suggests that we should reframe the way we think about leadership … that true leadership has two primary, and equally important, dimensions: Alignment and Adaptability.

Alignment

He states that "the first task of a leadership team is to create Alignment between its vision and the behavior of all the individuals in the organization. This means nothing less than creating coherence among all operating systems in a business-including planning, budgeting, measurement, and rewards. Well-aligned organizations succeed because all their efforts are focused toward a common end. "

Adaptability

But he goes on to point out that "Alignment contains the seeds of its own undoing. Well-aligned organizations ultimately fail because they lack the capacity to respond to the inevitable changes that occur in all operating environments. Thus, Alignment, by itself, leads to inflexibility and, eventually, organizational extinction. That is why the second, and equally important, task of leaders is to create the institutional capacity to engage in continuous renewal" - in other words Adaptability.

O'Toole maintains that Alignment requires the disciplined, left-brain tasks of present performance whereas Adaptability demands the creative, right-brain tasks of preparing for tomorrow. At a minimum, therefore, leaders must be mentally ambidextrous.

Seamless, Parallel Operation

In O'Toole's view, effective leadership is a dynamic process of Alignment and Adaptability working seamlessly in parallel to create organizational Alignment around current activities while at the same time initiating new activities-and sloughing off, or abandoning, dying ones.

In contrast, poorly led organizations seldom get Alignment right and even more rarely do they manage the trick of Adaptability. And they never get the two elements to work in parallel. Instead they are characterized by distinct periods of inflexibility, crises and revolutionary change.

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Leadership Perspectives selects 2 or 3 key articles, learning stories & best practices each issue that offer fresh perspectives & new ideas on dealing with the challenges of:

  • Formulating & communicating vision,
  • Developing strategy,
  • Motivating & inspiring stakeholders & team members,
  • Discerning future trends, &
  • Developing leadership skills

We'd love your feed back and to hear of any topics you would like to see addressed.

 

 

 


 

 


The Communication Catalyst
The Fast (But Not Stupid) Track to Value for Customers, Investors and Employees

by Mickey Connolly and Richard Rianoshek

"I can easily show hundreds of millions of dollars of additional profit directly attributable to our work on high-performance conversation." - Greg Marten, Vice President and General Manager of Supplies Operations at Hewlett Packard.

This is the kind of return on investment that Connolly and Rianoshek maintain can be achieved through an engineered approach to communications such as the one they describe in their new book, The Communication Catalyst.

The authors define Greg Marten's 'high-performance conversation' as 'well-designed listening and speaking that creates high-velocity value'. And they define 'value' as 'what customers and investors are willing to pay for, that employees are willing and able to provide'. They maintain that you can accelerate that kind of value if you:

  • Understand a useful model for how conversations affect perceptions, priorities, and action
  • Apply the model to any current challenge that requires you to coordinate different interests
  • Measure the results
  • Use the model to debrief, learn and adjust

The fundamental starting point in their approach is to focus on what the authors term 'Intersection' conversations. In other words conversations built around the common ground where the purposes, concerns and circumstances of all parties overlap. Of course, this means being willing to research the point of view of anyone whose support you either desire or require.

However, Connolly and Rianoshek maintain that Intersection conversations are only a starting point - to achieve high-velocity value you have to go further and, like an architect, consciously design your conversations. They point out that most people make the mistake of thinking that they already know everything they need to know about communication and conversations.

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But the authors have learned through their work in process transformation that the greatest results come from examining a system with two characteristics:

  1. It is widely used by many people
  2. It has not been rigorously examined for a significant period of time

They maintain that we need to have an awareness of how conversation generates perception, meaning, action, and learning and craft our conversations with this awareness for the specific purpose of creating value.

With this as their basis, they go forward to provide a conversational model, called 'the cycle of value', that promotes teamwork, creativity, planning, accountability and learning. They also caution against the antithesis, 'the cycle of waste', through which relationships are lost, organizational capability and creativity decline, teamwork diminishes and value deteriorates.

The Cycle of Value

Connolly and Rianoshek's Cycle of Value is comprised of three primary conversation types:

  • Alignment
  • Action
  • Adjustment

Align

Align conversations unite people to pursue a valuable opportunity and are the launchpad for the Act and Adjust conversations. Poor alignment generally results in problems of teamwork, creativity and resource allocation.

Connolly and Rianoshek describe three critical elements of alignment - Intersect, Invent and Invest. People discover shared purpose at the intersection of their individual purposes, invent ideas for achieving those purposes and invest time money and key people in the ideas that advance their purposes. If all three of these elements are present you get authentic alignment rather than cheap agreement and if alignment is strong so is commitment.

The authors also describe a tool they call a Conversation Meter that can be used to assit you in seeing where you are now and how to accelerate.

 
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Act

Once people are aligned, Act conversations make commitments explicit and initiate action. The three elements of act conversations are engage, clarify and close. Engagement occurs with those responsible for carrying out the action and functions by connecting their best interests to the purposes at stake. Expectations are then clarified and the question of accountability is closed through explicit promises to deliver measurable value.

Adjust

After actions are undertaken, Adjust conversations turn lessons learned through experience into improvements and ensure that the focus on purpose is maintained. The authors describe two elements of adjustment - review and renew. Accountability occurs through the public and timely review of results and efforts are renewed with the lessons learned.

Adjustment conversations are called for if:

  • Results are better than expected and you don't know why
  • Results are worse than expected and not improving
  • Obvious milestones are achieved
  • Key players are having major disagreements or losing interest

The Cycle of Waste

The Cycle of Waste starts with Disagree conversations. In disagreement, people:

  • Separate, consciously or unconsciously, from anyone who does not share their view
  • Do whatever they can to protect their own point of view and then
  • Settle on (but not commit to) a course of action

The likelihood that anyone will fully share another's agenda and is automatically aligned with their desires is small and if people do not actively and intentionally search for intersections, then differences will multiply.

Having passed through Disagree we enter the Defend stage. If we win the disagreement, we expect the losers to be committed to the course and if they are not, we defend ourselves and blame them. If we lose in the disagreement stage, we may be compliant but are not committed to the course and will most often lose no opportunity to prove that it was the wrong course to take. Winners and losers end up in a defensive posture anchored in the past - original positions and individual agendas - instead of in a committed team working together toward a common goal in the future.

And finally we end up at Destroy. Expectations are not met, failures must be explained, fault is found, poor performers are punished, efforts are undermined and Disagreement abounds - taking us back to the start of the cycle with ever increasing momentum. Once this cycle has started, it takes intentional effort to move conversations to the positive cycle of value and the authors emphasize that unless you change the conversations you will not change the behaviour.

In summary then:

To facilitate alignment:

  • find a common point of interest and translate it into a shared purpose
  • give the group opportunities to generate new ideas and rank them for commonality to the purpose
  • invest time money and resources to the valuable ideas

    To conduct effective Act conversations:

  • Clarify accountabilities
  • Secure genuine commitments from specific individuals
  • Move into action to fulfill the promises

    To achieve Adjust conversations:

  • Summarize results early and often
  • Note which conversations (align, act, adjust) are weak and try changing the conversations before you decide to change the people involved
  • Acknowledge valuable contributions
  • Turn failure into actionable lessons
  • Share lessons learned.

Don't let the elegance of this straightforward model lead you to conclude that this is all you'll find in the Communication Catalyst. In fact, Connolly and Rianoshek utilize it to explore the implications on topics ranging from teamwork to change management, offering new perspectives and insights all along the way.

And to help demonstrate the principles in action and embed them in memory, the authors have woven an engaging parable throughout the book. An insightful read that will provide a return on investment almost immediately.

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If you'd like to purchase The Communication Catalyst, just click on this link to get it from


 
 

 

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