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In This Issue: |
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- The Communication Catalyst
- Ten Critical Factors in Effective Communications
- Adaptability & Alignment: The Central
Tasks of Leadership
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Ten Critical Factors In Effective Communications
The effectiveness of a leader often depends upon an
ability to communicate effectively to his or her followers. In the
'Art of Waking People Up', Kenneth Cloke and Joan Goldsmith point
out that the only way to measure the effectiveness of any communication
is to determine whether or not the listener understood what the
speaker intended to communicate. 
This depends on the degree of awareness and attention
the speaker gives not only to the words but to the invisible elements
that influence the listener's interpretation of the communication:
The authors recommend paying close attention to the following ten
elements:
Literal Meaning
Apart from context, what is the content or meaning
of what is being communicated?
Environment
What are the surroundings, the environment, history
structure and system within which the communication takes place?
Process
How is the message communicated? What is the tone?
What is the energy level? What is the content of the method and
medium being used?
Relationship
What is the relationship between the speaker and
the listener? What is their past history? What do they expect
from each other in the future?
Understanding
How much of what is being communicated does the
listener actually understand?
Intention
What effect on the listener is intended by the speaker?
How much of what the speaker intends is actually understood by
the listener?
Emotional Effect
What is the emotional effect of the communication
on the listener, regardless of what was intended?
Acceptance
Which parts of the communication are acceptable
to the listener and which are not?
Awareness
What level of awareness of the meaning and intention
of the speaker is present in the listener?
Congruence
Are these elements congruent with
one another or do they broadcast mixed messages?
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Adaptability and Alignment
The Central Tasks of Leadership
In Leadership A to Z, James O'Toole points out that
to some the central task of leadership is change while to others
it is continuity or coherence. For those in one camp, change is
not an option in today's hectic world and leaders must envision
and lead effective change to stay ahead. For others, what can be
more important for a leader than to gain the behavioural alignment
of followers with an organizations
values, principles, vision and mission; to focus the activities
of followers in a consistent, useful direction?
O'toole suggests that we should reframe the way we
think about leadership … that true leadership has two primary, and
equally important, dimensions: Alignment and Adaptability.
Alignment
He states that "the first task of a leadership team
is to create Alignment between its vision and the behavior of all
the individuals in the organization. This means nothing less than
creating coherence among all operating systems in a business-including
planning, budgeting, measurement, and rewards. Well-aligned organizations
succeed because all their efforts are focused toward a common end.
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Adaptability
But he goes on to point out that "Alignment contains
the seeds of its own undoing. Well-aligned organizations ultimately
fail because they lack the capacity to respond to the inevitable
changes that occur in all operating environments. Thus, Alignment,
by itself, leads to inflexibility and, eventually, organizational
extinction. That is why the second, and equally important, task
of leaders is to create the institutional capacity to engage in
continuous renewal" - in other words Adaptability.
O'Toole maintains that Alignment requires the disciplined,
left-brain tasks of present performance whereas Adaptability demands
the creative, right-brain tasks of preparing for tomorrow. At a
minimum, therefore, leaders must be mentally ambidextrous.
Seamless, Parallel Operation
In O'Toole's view, effective leadership is a dynamic
process of Alignment and Adaptability working seamlessly in parallel
to create organizational Alignment around current activities while
at the same time initiating new activities-and sloughing off, or
abandoning, dying ones.
In contrast, poorly led organizations seldom get Alignment
right and even more rarely do they manage the trick of Adaptability.
And they never get the two elements to work in parallel. Instead
they are characterized by distinct periods of inflexibility, crises
and revolutionary change.
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Leadership Perspectives selects
2 or 3 key articles, learning stories & best practices each
issue that offer fresh perspectives & new ideas on dealing with
the challenges of:
- Formulating & communicating vision,
- Developing strategy,
- Motivating & inspiring stakeholders
& team members,
- Discerning future trends, &
- Developing leadership skills
We'd love your
feed back and to hear of any topics you would like to see
addressed.
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The Communication Catalyst
The Fast (But Not Stupid) Track to Value
for Customers, Investors and Employees
by Mickey Connolly and Richard Rianoshek
"I can easily show hundreds of millions
of dollars of additional profit directly attributable to our work
on high-performance conversation." - Greg Marten, Vice President
and General Manager of Supplies Operations at Hewlett Packard.
This is the kind of return on investment
that Connolly and Rianoshek
maintain can be achieved through an engineered approach to communications
such as the one they describe in their new book, The Communication
Catalyst.
The authors define Greg Marten's 'high-performance
conversation' as 'well-designed listening and speaking that creates
high-velocity value'. And they define 'value' as 'what customers
and investors are willing to pay for, that employees are willing
and able to provide'. They maintain that you can accelerate that
kind of value if you:
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Understand a useful model
for how conversations affect perceptions, priorities, and action
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Apply the model to any current
challenge that requires you to coordinate different interests
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Measure the results
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Use the model to debrief,
learn and adjust
The fundamental starting point in their approach is
to focus on what the authors term 'Intersection' conversations.
In other words conversations built around the common ground where
the purposes, concerns and circumstances of all parties overlap.
Of course, this means being willing to research the point of view
of anyone whose support you either desire or require.
However, Connolly and Rianoshek maintain that Intersection
conversations are only a starting point - to achieve high-velocity
value you have to go further and, like an architect, consciously
design your conversations. They point out that most people make
the mistake of thinking that they already know everything they need
to know about communication and conversations.
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But the authors have learned through their work in
process transformation that the greatest results come from examining
a system with two characteristics:
- It is widely used by many people
- It has not been rigorously examined for a
significant period of time
They maintain that we need to have an awareness of
how conversation generates perception, meaning, action, and learning
and craft our conversations with this awareness for the specific
purpose of creating value.
With this as their basis, they go forward to provide
a conversational model, called 'the cycle of value', that promotes
teamwork, creativity, planning, accountability and learning. They
also caution against the antithesis, 'the cycle of waste', through
which relationships are lost, organizational capability and creativity
decline, teamwork diminishes and value deteriorates.
The Cycle of Value
Connolly and Rianoshek's Cycle of Value is comprised
of three primary conversation types:
- Alignment
- Action
- Adjustment
Align
Align conversations unite people to pursue a valuable
opportunity and are the launchpad for the Act and Adjust conversations.
Poor alignment generally results in problems of teamwork, creativity
and resource allocation.
Connolly and Rianoshek describe three critical elements
of alignment - Intersect, Invent and Invest. People discover shared
purpose at the intersection of their individual purposes, invent
ideas for achieving those purposes and invest time money and key
people in the ideas that advance their purposes. If all three of
these elements are present you get authentic alignment rather than
cheap agreement and if alignment is strong so is commitment.
The authors also describe a tool they call a Conversation
Meter that can be used to assit you in seeing where you are now
and how to accelerate.
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Find out more, click
here or call us at (416) 657-2331
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Act
Once people are aligned, Act conversations make commitments
explicit and initiate action. The three elements of act conversations
are engage, clarify and close. Engagement occurs with those responsible
for carrying out the action and functions by connecting their best
interests to the purposes at stake. Expectations are then clarified
and the question of accountability is closed through explicit promises
to deliver measurable value.
Adjust
After actions are undertaken, Adjust conversations
turn lessons learned through experience into improvements and ensure
that the focus on purpose is maintained. The authors describe two
elements of adjustment - review and renew. Accountability occurs
through the public and timely review of results and efforts are
renewed with the lessons learned.
Adjustment conversations are called for if:
- Results are better than expected and you
don't know why
- Results are worse than expected and not improving
- Obvious milestones are achieved
- Key players are having major disagreements
or losing interest
The Cycle of Waste
The Cycle of Waste starts with Disagree conversations.
In disagreement, people:
- Separate, consciously or unconsciously, from
anyone who does not share their view
- Do whatever they can to protect their own
point of view and then
- Settle on (but not commit to) a course of
action
The likelihood that anyone will fully share another's
agenda and is automatically aligned with their desires is small
and if people do not actively and intentionally search for intersections,
then differences will multiply.
Having passed through Disagree we enter the Defend
stage. If we win the disagreement, we expect the losers to be committed
to the course and if they are not, we defend ourselves and blame
them. If we lose in the disagreement stage, we may be compliant
but are not committed to the course and will most often lose no
opportunity to prove that it was the wrong course to take. Winners
and losers end up in a defensive posture anchored in the past -
original positions and individual agendas - instead of in a committed
team working together toward a common goal in the future.
And finally we end up at Destroy. Expectations are
not met, failures must be explained, fault is found, poor performers
are punished, efforts are undermined and Disagreement abounds -
taking us back to the start of the cycle with ever increasing momentum.
Once this cycle has started, it takes intentional effort to move
conversations to the positive cycle of value and the authors emphasize
that unless you change the conversations you will not change the
behaviour.
In summary then:
To facilitate alignment:
Don't let the elegance of this straightforward model
lead you to conclude that this is all you'll find in the Communication
Catalyst. In fact, Connolly and Rianoshek utilize it to explore
the implications on topics ranging from teamwork to change management,
offering new perspectives and insights all along the way.
And to help demonstrate the principles in action
and embed them in memory, the authors have woven an engaging parable
throughout the book. An insightful read that will provide a return
on investment almost immediately.
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If you'd like to purchase The Communication
Catalyst, just
click on this link to get it from

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